ZEE to launch FTA channel in Germany
Indian media giant, Zee Entertainment Enterprises (ZEE), has confirmed its foray into Germany. The company also shared its plans to launch a free-to-air television channel for this market by mid-2016.
The FTA channel will bring Bollywood films produced by the Indian film industry as well as popular Indian television series to German screens, 24-hours a day. The new channel´s core target group will be females between the ages of 19 and 59. The channel is planned to be available on the most important satellite and cable platforms. Friederike Behrends will be responsible for business operations in the German-speaking area.
Amit Goenka, CEO-International Broadcast Business, ZEE: “Our foray into Germany is a major step as part of our international expansion strategy. The objective is to establish a lasting presence and grow in the German television market. With our highest levels of entertainment and new content, we are confident of being able to offer our German viewers an attractive enrichment to the existing range of television offerings.”
Neeraj Dhingra, CEO Europe at Asia TV Ltd. (Zee TV): “The launch of the channel will signify ZEE´s entry into one of the world´s most important television markets, in which the Bollywood genre is still barely represented as yet. With 210,000 hours of programming and more than 3,500 film titles, our endeavor is to delight the German audiences with Indian content.” …
… read on at advanced-television.com
Originally posted at Advanced Television
18th January 2016