Tagged measurement
Posted by asi on 5th December 2024
Transparency, impartiality and measurement comparability are three of the seven principles underpinning the approach to regulating audience measurement in the EU. With the process underway the industry has established a collaborative body, The Coalition for Audience Measurement, to liaise with stakeholders and the regulatory authorities to contribute to a positive… Read more
Posted by asi on 28th November 2024
There was undoubtedly a buzz around the annual gathering of the global audience measurement community when they met this year in Venice. This was because, as the conference progressed, there was an increased recognition of progress being made on a number of fronts which contributed to discussions during the breaks… Read more
Posted by asi on 26th November 2024
At the 2023 asi conference, GfK and IMDA shared the results of their ambitious year-long pilot study, which was aimed at extending the reach of TV measurement to include OTT, VOD and social media platforms and content across TV, Smart TV and digital devices. The success of the pilot means… Read more
Posted by asi on 22nd November 2024
In 2023, the new Dutch audio currency NMO Listening was introduced to the market. This represented a big change in methodology from e-diary to passive electronic measurement using the MediaCell+ app on a smartphone. It brought more granular weekly data, which prompted agencies and advertisers to invest more in radio… Read more
Posted by asi on 24th October 2024
Increased financial pressure on advertisers to optimise their media spend in recent years has contributed to the significant growth in interest on attention over this period. In France, CESP and the advertising research organisation IREP decided to set up a working group to look at best practice in measuring attention… Read more
Posted by asi on 18th October 2024
How has the focus on consumers’ attention moved on over the ten years or so since Karen Nelson-Field, Founder and CEO of Amplified Intelligence, first argued that the industry needed to take it seriously? In this asiCast Brian Jacobs, Founder and CEO of BJ&A, talks to Karen about her new… Read more
Posted by asi on 9th October 2024
What are the main challenges facing radio in attracting and retaining audiences and securing the ad revenue it deserves given its enduring appeal? In this asiCast our Research Director Richard Marks interviews Jason Brownlee, CEO of Colourtext, about the involvement he has had over many years in the development of… Read more
Posted by asi on 24th September 2024
Does television get the credit it deserves for the contribution it makes to advertisers’ profitability? Commercial broadcasters in the UK have come together to collaborate in an initiative which will demonstrate the positive relationship between TV viewers and advertising outcomes. In this asiCast, Sameer Modha, Measurement Innovation Lead at ITV,… Read more