Tagged cross-media

asiCast 188: Seeking consensus – the road to cross-media measurement

Posted by asi on 15th April 2025

Is it possible to arrive at a consensus on the essential requirements for cross-media measurement? In this asiCast, our Research Director Richard Marks speaks to Julien Rosanvallon, Executive Vice President of Médiamétrie, about the aims of the working-group that Médiamétrie has pulled together to work on this and which held… Read more

Cross-media KPIs and their impact

Posted by asi on 16th January 2025

Cross-media measurement will remain high on the agenda throughout 2025 with important initiatives progressing in many markets. The starting point for such cross-media projects is accurate and reliable cross-platform video measurement and close attention will be paid to the progress of the regulatory framework for audience measurement established by the… Read more