There has been a great deal of interest shown in human attention to communications for very many years and in this asiCast Brian Jacobs of BJ&A talks to Karen Nelson-Field, Founder and CEO of Amplified Intelligence, about how it has taken so long for the subject to be taken seriously.… Read more
Increased financial pressure on advertisers to optimise their media spend in recent years has contributed to the significant growth in interest on attention over this period. In France, CESP and the advertising research organisation IREP decided to set up a working group to look at best practice in measuring attention… Read more
How has the focus on consumers’ attention moved on over the ten years or so since Karen Nelson-Field, Founder and CEO of Amplified Intelligence, first argued that the industry needed to take it seriously? In this asiCast Brian Jacobs, Founder and CEO of BJ&A, talks to Karen about her new… Read more