BARB – How we do what we do
BARB explains how it measures television viewing for the whole of the UK, including how the BARB panel works, how the data is retrieved and how the collected data is delivered to the industry.
This information is also available on the BARB website (click here).
What is the BARB panel and why do we need it? (video)
How does BARB know who is watching and what they are watching? (video)