Nielsen Ratings Add New Online Video Content

Nielsen will add viewership of video content distributed on Facebook, Hulu and YouTube to its Digital Content Ratings solution, allowing TV and digital publisher clients to capture incremental viewing of their content in their reported audience numbers.

Digital Content Ratings is a core component of Nielsen’s multiplatform analysis framework, Total Audience Measurement, which provides daily measurement of audiences across digital content types including video and text, with metrics comparable to television. Nielsen says adding viewership of distributed content on three of the industry’s largest digital platforms will allow publishers to demonstrate the breadth of their audience across all platforms, and showcase the various ways people watch their digital content. …

… read on at mrweb.com/drno

Originally posted at Daily Research News Online
15th August 2017