Latest Industry News & Comment

Media measurement and international standards

Transparency, impartiality and measurement comparability are three of the seven principles underpinning the approach to regulating audience measurement in the EU. With the process underway the industry has established a collaborative body, The Coalition for Audience Measurement, to liaise with stakeholders and the regulatory authorities to contribute to a positive… Read more

asiCast 183: Key messages from the 2024 asi International Conferences

There was undoubtedly a buzz around the annual gathering of the global audience measurement community when they met this year in Venice. This was because, as the conference progressed, there was an increased recognition of progress being made on a number of fronts which contributed to discussions during the breaks… Read more

2024 asi International TV & Video Conference is now SOLD OUT

We’re sorry for those still hoping to attend this year but the 2024 asi International Television & Video Conference is now sold out. There are still some tickets available for those wishing to attend the 2024 International Radio & Audio Conference ONLY. If you wish to be kept informed of… Read more

asiCast 182: Understanding attention across media

Increased financial pressure on advertisers to optimise their media spend in recent years has contributed to the significant growth in interest on attention over this period.  In France, CESP and the advertising research organisation IREP decided to set up a working group to look at best practice in measuring attention… Read more

asiCast 181: The Attention Economy – A Category Blueprint

How has the focus on consumers’ attention moved on over the ten years or so since Karen Nelson-Field, Founder and CEO of Amplified Intelligence, first argued that the industry needed to take it seriously? In this asiCast Brian Jacobs, Founder and CEO of BJ&A, talks to Karen about her new… Read more

asiCast 180: Profit Ability 2 – TV’s role in performance marketing

In recent years, especially post-pandemic, there has been a great deal of emphasis placed on performance marketing. In this asiCast our Research Director Richard Marks discusses with Thinkbox’s Director of Research and Planning, Matt Hill, how its Profit Ability 2 study seeks to address some of the misunderstandings that have… Read more

asiCast 179: Evaluating radio ad effectiveness

What are the main challenges facing radio in attracting and retaining audiences and securing the ad revenue it deserves given its enduring appeal? In this asiCast our Research Director Richard Marks interviews Jason Brownlee, CEO of Colourtext, about the involvement he has had over many years in the development of… Read more

asiCast 178: Successful podcast strategies

What are the major trends in podcasting and in audio more generally? Ahead of his session at this year’s asi conference, James Cridland, the Editor of Podnews and its weekly companion podcast, talks to asi’s Research Director Richard Marks about how he got started with the daily email global briefing… Read more

asiCast 177: Lantern – UK broadcasters team up to measure outcomes

Does television get the credit it deserves for the contribution it makes to advertisers’ profitability? Commercial broadcasters in the UK have come together to collaborate in an initiative which will demonstrate the positive relationship between TV viewers and advertising outcomes. In this asiCast, Sameer Modha, Measurement Innovation Lead at ITV,… Read more

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