With linear radio continuing to have the dominant share of audio advertising, we’ll be showcasing new studies that demonstrate the effectiveness of radio as a medium.

As podcasts continue to grow in importance, what insights do we have on their place in the audio eco-system?  Can we crack podcast measurement that measures people not downloads?

Meanwhile, as the radio industry moves towards hybrid systems that blend recall, passive and census streaming data, what is the optimum design and how are markets reacting to new forms of data that are becoming available?

Are the current radio trading systems and metrics here to stay or is a change in approach needed?

Traditional short-term online attribution techniques aren’t fit for purpose in measuring radio ad response for performance brands. This presentation will reveal how to accurately attribute and quantify radio’s full contribution to driving web traffic.

CampaignFX addresses the competitive imbalance between offline advertising (in this case audio) and digital ad platforms by providing large national brand advertisers with robust evidence of short-term ad response and longer-term campaign impact on brand growth.

Measuring audio advertising campaigns’ impact on brand KPIs.

Connecting radio stations and listeners in real time.

ZoneCasting can offer advertisers targeted messaging to listeners or only broadcast content to specific zones within a market.

Speakers take questions from the floor.

& a chance to network

Cécile Bertrand, Audio Director, Médiamétrie

In recent years the radio market in France has been disrupted in many ways and become increasingly complex. This presentation outlines the three pillars to the plan Médiamétrie has developed to meet these challenges.

How has the rollout of the wearable PPM as sole market currency been received, including the new inCAR detection algorithm?

Yvette van den Berg, Research Manager Audio, NMO

Following the launch of the new Dutch audio currency last year, NMO took the next step and watermarking technology was added to audio-matching in the official audio figures. This presentation compares the two techniques and shows how combining different measurement technologies delivers the best results for the industry.

How changes to the way radio is planned can help demonstrate how audio drives awareness, consideration, purchase intent and fosters brand loyalty.

Josef Fišer, Business and Marketing Director, MEDIAN

How fusing day-after-recall data with the passive measurement data from adMeter will determine whether moving to a hybrid solution is worthwhile.

Speakers take questions from the floor.

& a chance to network

Podcasting has just celebrated its 21st birthday. As the medium becomes grown-up, the Editor of Podnews, James Cridland, looks at the last year in podcasting, from trends to consumption data, and looks at where on-demand audio is going next.

Programmatic audio advertising offers a powerful way to reach targeted audiences and maximize revenue, while providing advertisers with detailed measurement not available with broadcast distribution.

Five years ago, Triton Digital and Commercial Radio & Audio (CRA) presented the launch of the Australian Podcast Ranker at asi.  Since then, the ranker has grown, demographic and purchase intent data has been added, and podcast measurement has expanded to other countries and regions. Daryl will provide an update of where podcast measurement stands today and highlight opportunities for the future.

How can we measure podcast listening? How do we define podcasts and what aspects do we want to measure? Is there such a thing as an average podcast listener?

Speakers take questions from the floor.

This annual award, together with 1,000 euros, is presented to the conference paper that makes the best contribution to a greater understanding of Radio & Audio and its audiences. The award is kindly sponsored by dataBreeders.

& a chance to network

Our main focus will be issues and challenges of common interest to audio and video.

Are we agreed on what it is we’re trying to measure – what do we mean by impressions, impact(s), attention and outcomes? How are these to be determined and who will set the standards, particularly when it comes to cross-media measurement? How can we arrive at a consensus amongst national organisations charged with overseeing their respective markets? What impact will imminent regulation have?

Meanwhile, the industry is exploring the implications of Artificial Intelligence, sustainability and the talent profile required going forward. What opportunities are there for media currencies to break out of their silos and collaborate on key common issues and technical tools?

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Alexandra Simpelaere, Product Manager, Cross Media and Platform Measurement, Médiamétrie

Should we allow for multiple standard metrics to allow for the complexity of online/video/tv advertising? The notion of duration is key to resolving this and the MRC Cross Media Standard offers a solution with very significant consequences in practice. This presentation shares detailed results of alternative standards and their impact on the number of impressions (or GRPs) delivered, the reach and frequency.

In the complex world of cross-media measurement, data is the foundation, but its reliability can be questionable. Can we truly trust the data that underpins our understanding of media consumption?
While audits aren’t a panacea for all accuracy concerns, they are a crucial component of the quality framework that is needed to build a reliable and trustworthy data ecosystem.

In recent years, the newer AI approaches have dominated the analytical conversation. This paper is a first attempt to create a perspective on how the new approaches compare to more traditional techniques when applied to problems common in the media research arena like data fusion and integration.

In the context of an increasing focus of advertisers on attention, it is essential to define what we mean by this. Many vendors describe attention as a mix of different variables which are not a real measure of attention. How can we come to agree on acceptable industry standards?

Speakers take questions from the floor.

Regulation has been introduced in the EU which obliges audience measurement to be transparent, impartial, inclusive, proportional, non-discriminatory, comparable and verifiable. National regulators will encourage codes of conduct in each market and will enforce independent and transparent audits on self-measured media. What are the implications for currencies in the EU and globally?

Yannick Carriou, President & CEO, Médiamétrie

Nick North, Director of Audiences, BBC

Whether we like it or not, the EU plans to regulate audience measurement. What are the implications for audience measurement and currencies in Europe and globally? How should the industry respond to this?

Yannick talks with:
Lucia Antal, PRO TV
Koenraad Deridder, CIM
Valérie Morrisson, CESP
Justin Sampson, Barb Audiences
Jon Watts, CIMM

Delegates and speakers are invited to join us for the asi Network Social drinks reception immediately after the close of the day. The reception is kindly sponsored by Ipsos and will be held in the Ballroom Foyer directly outside the conference room.