Radio and audio is changing – from broadcast to podcast, live to listen-again, personalised to pre-programmed. As an international radio futurologist, and editor of podcasting newsletter Podnews, James Cridland will examine radio and podcast trends in different countries, to give an overview of the changing audio landscape and what the future may sound like.

What role does music play in young people’s lives and what does the eco-system of music consumption look like? Streaming services, playlists, mood management, convenience and curation are keywords. But where does this leave traditional radio and how can broadcasters continue to be relevant to young audiences for their music consumption and discovery?

Charles Lawrie, Research Surveys Manager, RAJAR

This generation are digital natives by default, born into a constantly connected world, where touchscreen devices are second nature and dials of the past seem alien. We will explore their listening habits, devices usage and how their listening repertoire is encouraged by different need states.

Josephine Bucknull, Partner, Bucknull & Masson International Media Marketing & Research

Speakers from this morning’s opening session take questions from the floor.

& a chance to network

A lot has changed in the audio environment in the last ten years with increased media fragmentation sparked by the rise of digital platforms. Nielsen will share key lessons learned in audio measurement in the ten years it has been operating the PPM in the US.

Tanja Hackenbruch, CEO, Mediapulse

Joan Warner, CEO, Commercial Radio Australia

Speakers from this morning’s second session take questions from the floor.

Edison Research is now conducting its landmark study of digital media, the Infinite Dial, in five countries throughout the world with plans to expand further. This presentation compares and contrasts the numbers in five 2019 studies with a look to how countries in different regions are developing digital audio and discusses strategies related to streaming, podasting, smart speakers and more.

Mark Barber investigates through the lens of radio advertising how speaking to people at relevant moments can enhance advertising engagement and memorability, and explores how these effects can be amplified through targeting and creative strategies. With reference to new proprietary research conducted by Neuro-Insight and existing industry studies, it seeks to provide a new dimension to understanding the effects of context on advertising.

BBC Sounds is one year old in November and its mix of Music, Radio and Podcasts represented a step-change for the BBC in its on-demand audio offer.  But what does it mean for linear radio to operate within a product like Sounds?  What are we learning about the mix, and consumption, of linear and non-linear content?  What are the optimum metrics to use in each area, and can we borrow on-demand measures of success to re-interpret our linear world?

Joan Warner, CEO, Commercial Radio Australia

Consumer interest in podcasting is growing rapidly and, as expected, so is marketer interest. A fragmented ecosystem of hosting platforms and content distribution networks has resulted in a ‘wild, wild west’ of self-reported metrics. Triton Digital, in partnership with Commercial Radio Australia, has launched the first independent third-party podcast measurement and ranker in Australia. We’ll discuss the new measurement and the process of getting the market to align behind it.

Remote Audio Data can deliver on-demand audio listening metrics back to publishers on anything from the performance of ad breaks to overall episode consumption. For the past three years, NPR has worked with more than 30 different audio and analytics companies to develop, refine and launch the open source spec. Supporters of RAD hope the method can advance the industry beyond the download as the key performance metric, while also respecting user privacy and experience.

Speakers from this afternoon’s first session take questions from the floor.

& a chance to network

Save

Valérie Morrisson, Managing Director, CESP

Jeroen Verspeek, Head of Audience Measurement, BBC

The BBC’s investment in ongoing cross-platform measurement has yielded 18 months of longitudinal passive data. This paper will share Ipsos and the BBC’s cluster analysis of cross-platform behaviour with a particular emphasis on the most progressive group.

Four media measurement bodies: BARC (India), Médiamétrie (France), Numeris (Canada) and Video Research (Japan) formed the Global Alliance for the Measurement of Media Audiences (GAMMA) earlier this year, in an effort to chart a course for the future of Video Audience Measurement.

Speakers from the Joint Audio and Video Session take questions from the floor.

This annual award of 1000 euros is presented to the conference paper that makes the best contribution to a greater understanding of Radio and its audiences. The Tony Twyman Award is generously sponsored by RSMB.

Save

Save

Save

Save

Save

Save

Save

Save

Save

Delegates and speakers are invited to join us for the asi Network Social drinks reception immediately after the close of the day. The reception will be held in the Primátor Restaurant on the ground floor of the InterContinental Prague Hotel, and is sponsored by Ipsos.