Commercial Radio Malaysia Names GfK Official Partner

Industry association Commercial Radio Malaysia (CRM) has appointed GfK as its official research partner, to provide radio audience measurement across the country.

CRM is the professional association for commercial radio broadcasters in Malaysia. The deal runs from the second half of this year until the end of 2018, and will see GfK introduce a combined methodological approach. Two waves of surveys will be conducted each year among 12,000 representatively selected radio listeners in Malaysia. These respondents will log their radio usage over a period of seven days, with 80% responding via a paper diary and 20% through an electronic diary….

… read on at mrweb.com

Originally posted at Daily Research News Online
30th March 2016