BBC Player on-demand service to launch in Asia

Singapore will be the Asian launchpad for the BBC Player subscription video-on-demand (SVOD) platform later in 2016, the British broadcaster has announced.

BBC Player will initially be available on StarHub’s pay-TV platform in Singapore, and an app will provide wider online and mobile access.

The SVOD service will feature content from BBC Earth, BBC First, BBC Lifestyle, pre-school channel CBeebies and BBC World News, as well as BBC Brit – which will make its Asian debut through BBC Player.

“The BBC has a proud heritage in digital innovation – we led the way with news online, radio online and digital video in the UK. But what really sets us apart is the care we take in curating our world class content for audiences. I’m delighted that audiences in Singapore, one of the most connected countries in the world with the highest smartphone penetration, will be the first to experience this quality for themselves with the inaugural launch of BBC Player,” said Paul Dempsey, president global markets, BBC Worldwide.

Monty Ghai, SVP and GM, South East Asia for BBC Worldwide, added: “With BBC Player, StarHub TV subscribers will not only be able to access content beyond our linear channels, the service will also offer fans of BBC.com, which has approximately a million unique browsers per month in Singapore, the opportunity to discover even more content across our brands via BBC Player.” …

… read on at rapidtvnews.com

Originally posted by Rebecca Hawkes at Rapid TV News
28th April 2016

The 2016 asi APAC Television Conference is being held on 12th-13th May in Singapore.