BARC India Plans EKAM Cross-Media Measurement Suite

TV audience rating body BARC India is rolling out a suite of digital measurement products called EKAM (Sanskrit for ‘one’), to provide the industry with a single platform for measurement across TV and digital.

EKAM is designed to allow analysis and comparison of different platforms and their offerings, integrating data from a single-source panel, large TV and digital booster panels, census-level impressions and big data on digital advertising. Its products include: Pulse, for measurement of video ad campaigns; Beam, to measure linear broadcast that is viewed on a digital device; Stream, which will measure both non-linear and pure-play digital video content; Ad-Scan, to analyse where ad budget is being spent and which sectors produce more digital ads; and Integra, to provide independent audience numbers. …

… read on at mrweb.com

Originally posted at Daily Research News Online
11th April 2017

Jamie Kenney, Head of Digital at BARC India, will be speaking at the 2017 asi APAC Television & Video Conference in Singapore on 11th-12th May.