BARC India appoints Jamie Kenney as Business Head – Digital

BARC India has appointed Jamie Kenney as Business Head- Digital. The move is a part of BARC India’s plan of launching digital audience measurement in the country.

An International Business Management graduate from University of South Florida, Kenney has a distinguished career in Digital measurement product rollouts from 18 countries spanning from New Zealand, Japan, China, India, Singapore and many more throughout Asia, EU, Latin and South America.

In his last assignment with Nielsen in America, he was responsible for strategic digital initiatives, new digital products and expansion, and global digital rollouts training technical client facing teams to support the rollouts on the ground in 10 countries around the world. He is an expert in the area of Digital Audience Measurement system and has diverse experience in multicultural markets

Welcoming Kenney to the BARC India family, Partho Dasgupta, CEO, BARC India, said, “After establishing the TV viewership measurement system in the country, we are now moving towards digital audience measurement.Through this, we aim at measuring all forms of online video including ads and content, which will finally culminate in Cross Media measurement.”

“This is an evolving area worldwide with very few countries having a total solution that we are seeking to have. Jamie in his role will help take BARC India’s digital plans forward,” added Dasgupta. …

…read on at BestMediaInfo.com

Originally posted at Best Media Info
27th September 2016