asiCast Special Edition III: Definitions – what do we mean by cross-platform reach, engagement and targeting?

This is the third asiCast in our series looking at what we mean by the terms we use when addressing issues of vital significance to all involved in the media and communications industry. This time, our Research Director Richard Marks discusses with our group of industry experts definitions of the terms we use in relation to advertising. There will be a fourth asiCast to follow this which will relate specifically to mobile advertising. Here we look at what we mean by cross-platform reach, engagement and targeting.

Richard speaks to Tess Alps, Julien Rosanvallon, Nigel Walley, Brian Jacobs, Tim Elkington, Josh Chasin, Eija Moisala and Alex North.

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