asiCast 52 – Julie Petersen on APAC 2017

In this asiCast, Julie Petersen the CEO of Man Media discusses with Richard Marks the challenges facing the TV market across the APAC region. Julie will be chairing the second session of this year’s APAC Television & Video Conference which looks at the developments affecting the advertising market. When she started working in the region there wasn’t any audience measurement to speak of and she worked with colleagues to develop such measures to enable them to generate advertising revenues. Reliable audience data is essential to secure credibility in the eyes of global international advertisers. The biggest problem currently is the availability of data – there still simply is not enough and such data as is available is very costly. As is the case in all markets, the APAC region is urgently looking for cross-platform measurement of all video services so as to measure digital audiences alongside traditional linear and catch-up broadcast television. The difficult questions that arise from this will be addressed at the conference in Singapore next month.