asiCast 48 – Médiamétrie’s 4-screen measurement
In this asiCast our Research Director Richard Marks interviews Julien Rosanvallon, Director of the Television Department at Médiamétrie and Laurent Battais, Médiamétrie’s Chief Executive. Richard discusses with them the recent launch of their 4 screen service, using panel data and streaming census data to provide a detailed cross-platform performance profile for each TV programme by screen type and mode of viewing (live, replay, time-shifted). The discussion also takes in how this service will work together with other Médiamétrie services.
Whilst there seems widespread agreement that hybrid approaches are no longer in question, there is an urgent need to ensure that the various data sources can be held up to the same level of transparency.
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Click here to read a further brief interview with Julien Rosanvallon in Médiamétrie’s latest newsletter.