asiCast 24 – Taking the measure of India

Romil Ramgarhia is the Chief Business Officer of BARC India and has overseen the introduction of its All India TV viewership data, starting with urban centres and progressing to rural areas – never before measured despite being responsible for close to 50% of the viewership universe. In this discussion with asi’s Research Director, Richard Marks, ahead of the APAC Television conference in Singapore, Romil outlines some of the current work in progress towards developing cross-platform TV and video measurement in India.

Romil Ramgarhia is speaking at the 2016 asi APAC Television Conference in Singapore on 12th-13th May.

To listen to the interview, just press play below or click here to download

You can listen via our Soundcloud page

We are also in iTunes. Just click here and don’t forget to press the ‘subscribe’ button to get the latest editions automatically.