asiCast 176: Assessing the impact of AI on media and advertising

Whilst there is a lot of talk about AI currently, much of it is fairly general so our Research Director, Richard Marks, took the opportunity to interview Guy Bisson, Executive Director and Co-Founder of Ampere Analysis, and discuss a report Guy has produced on how AI is being used in the TV and film production chain. They also discussed its potential impact on the advertising market.

Helpfully Guy and Richard set about defining the terms currently used when considering various applications of AI. They discuss the extent to which its potential is used in different ways throughout the production process. Despite this being very early days in the evolution of AI, there has already been an explosion of specific tools that have been developed for each stage and many of these have legal, ethical and moral considerations to be resolved.

Richard and Guy also discuss the impact AI is likely to have on advertising, with the opportunities that open up both for targeting and creative execution – product placement within drama and movies being an obvious example.

Guy Bisson talks with Richard Marks:

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