asiCast 178: Successful podcast strategies
What are the major trends in podcasting and in audio more generally? Ahead of his session at this year’s asi conference, James Cridland, the Editor of Podnews and its weekly companion podcast, talks to asi’s Research Director Richard Marks about how he got started with the daily email global briefing on developments in podcasting and on-demand audio.
They discuss the rapid rise in on-demand audio listening, with podcasts increasingly available on multiple platforms – ‘wherever you listen to your podcast’. This is also leading to the development of programmatic advertising and techniques to measure its effectiveness.
How are radio broadcasters reacting to the challenges posed by independent podcast publishers and platforms like Spotify? Some broadcasters are looking to keep all their content within their own app, safeguarding the user data and building a relationship with their listeners. Most, however, are trying to reach the largest possible audience by making their content available everywhere.
James will be speaking at this year’s asi International Radio & Audio Conference in Venice on November 6th.
James Cridland talks with Richard Marks:
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