asi and ESOMAR webinar announced for Tuesday 19th May

Posted by asi on 13th May 2020

On Tuesday 19th May asi will convene a one-hour online webinar as part of ESOMAR’s Community Circles initiative focused on evaluating the impact of the current crisis.

There is no need to register for the event – simply click on the link provided either on the ESOMAR site or below. The session will be held twice that day, so you can select whichever works best for your timezone.

To aid our planning, it would be helpful if you and/or any colleagues would let us know if you intend to join us and for which session. Just drop an email to admin@asiconferences.com.

Our Research Director Richard Marks will present followed by a discussion amongst participants. Below is a synopsis and the links you will need to take part. We hope to (virtually!) see you next Tuesday…

Media research and audience measurement – no turning back

Record numbers are tuning to media around the world, desperate for information in these worrying times but also for distraction as swathes of the population are confined to their homes. How is the media measurement industry coping with the need to continue to produce data on viewing, listening and reading?

In April asi conducted video interviews with a number of media clients around the world, along with the heads of the major media research companies, Nielsen, GFK and Kantar. We wanted to find out:

  • TV measurement usually means electronic panels, but how are radio and publisher surveys – typically reliant on survey samples – coping?
  • Many media research currencies have continued to use face-to-face interviewing and maintained large field forces who visit homes – does this now mark the death knell for face-to-face interviewing?
  • With the measurement industry largely funded by advertising, what will be the impact of a recession on budgets to fund media research and how does this vary by market?
  • What are they learning about new ways of working that may continue after the crisis is over?
  • To what extent are the problems and solutions of media research applicable to market research generally?

Join us with Richard Marks and Mike Sainsbury of asi to take a first look at the findings and engage in a wider debate about how media research is coping.

10:30 – 11:30 Central European Time  Join Teams Meeting

18:30 – 19:30 Central European Time  Join Teams Meeting

For the meeting you will need Microsoft Teams

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