About asi

Since 1991 asi has been organising annual conferences on key developments in media, advertising and marketing. Initially in Europe, these events have become increasingly global in scope.

Over the years the conferences have gained a considerable reputation for independent, highly relevant and informative agendas. With conferences now held in Europe and the Asia Pacific region, asi has built up an international community of interest with delegates regularly attending from around the world.

Please scroll down to meet our people.

Specialities

Audience measurement including online
Advertising effectiveness research
Implications and effects of migration of media to digital distribution
Wider implications of digital commercial communications
The regulatory framework for all forms of commercial communications within the European Union

Our People

Mike Sainsbury, Chief Executive

Founder of asi, Mike also launched the UK trade magazine MediaWorld and subsequently published both Admap and Media International. He was one of the founding directors of Mediatel and remains a non-executive Director of the company today. Within asi he also published Commercial Communications in association with the European Commission.

Mediatel is a subscription-only service and is the largest single-source of media intelligence available online in the UK.

Email: mike@asiconferences.com

Katrina Maitland Smith, Chairman

Co-founding asi with Mike in 1991, Kate’s background is in editing. She worked as assistant editor and journalist at the UK trade magazine MediaWorld, also as managing editor at Condé Nast’s House & Garden, and editor/series editor of numerous children’s illustrated non-fiction books (with BBC Education Scotland, Wayland and Marshall Editions, London).

Kate was also managing editor of Commercial Communications, published by asi in association with the European Commission.

Email: kate@asiconferences.com

Richard Marks, Research Director

In addition to being the Research Director at asi, Richard also runs his own consultancy business, Research The Media and is a regular, award-winning speaker at media conferences in the UK and around the world, focusing on the future of media and the implications for the research industry.

Whilst CEO of Kantar Media Audiences, Richard oversaw the introduction and operation of the new BARB panel from 2010 and has been responsible for TV, online and radio audience research in 60 countries, including the TV currencies in Spain, Russia and China.

In the UK media research world, at RSGB and TNS Richard helped create the ground-breaking ROAR and VIPer cross-media studies, set up a pan BBC tracking study, brought the Daily Life study into the 21st century with the use of electronic diaries and consulted on the first IPA Touchpoints. He has also worked on projects for RAJAR, JICREG, Sky, Channel 4, The Guardian, News International and Sky.

More recently Richard has focused on digital audience measurement, Big Data and innovations such as pioneering the introduction of Return Path Data in the United States, portable meters and online video measurement.

Email: richard@asiconferences.com