Latest industry news & comment
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Hybrid & AI: New generations of measurement
There is widespread consensus across the audience measurement community that hybrid measurement solutions combining data from multiple sources with data from people-based representative panels is the model upon which reliable currencies depend. But integrating multiple datasets in this way is not easy, as those engaged in such work in many… Read more
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Opinion Piece: the AI imperative in audience measurement
Artificial intelligence sparks both excitement and discomfort amongst many – how are research suppliers using it? Does the future outlook convey beauty or beast? Amongst the many speakers during our joint session at the 2025 Conferences in Copenhagen, Bas de Vos of Kitsune Audiences & Data Consulting shone a light… Read more
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asiCast 194: Aquila – where is the eagle landing?
Exploring the latest developments in the USA’s advertiser-backed cross-media measurement initiative, asi’s John McCarthy interviewed Tina Daniels, President and COO of Aquila, and Josh Chasin, Aquila’s Chief Research Officer. The interview serves as a reminder of what Aquila sets out to do – and what’s behind the name. Seeking to… Read more
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Broadcasters, CTV and HbbTV – survive and thrive
A few years ago many argued that the future of TV consumption would be via mobile and tablets, but that is certainly not the case currently. The big TV screen is still what matters, but that big screen is now increasingly a connected TV and this is problematic for broadcasters,… Read more
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The role of JICs and advertising effectiveness – award-winning paper heralds open-source application of currency data
Tony Regan, Managing Partner at Work Research, was awarded the Tony Twyman Award for the best contribution to a greater understanding of Television & Video and its audiences at the recent asi International Television & Video Conference in Copenhagen. Sponsored by dataBreeders, recipients receive the award itself together with 1,000 Euros.… Read more
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Advertising Seminars International (asi) has established a global reputation for producing highly-regarded, independent conferences with agendas that reflect the most significant issues confronting the media, advertising and marketing community.
When planning for each conference gets underway, we collaborate with our delegates, inviting them to let us know what would be most valuable to address for their market whether in Europe or around the world. In this way, we ensure our conferences remain up to date, relevant and informative, covering the current issues and topics of most importance to our community of interest.