Latest industry news & comment

  • 2024 asi International Conferences: full agendas now available

    We are delighted to release the agendas to this year’s conferences, which will be held on Wednesday 6th to Friday 8th November. Join us in Venice, Italy, for a packed event in which we promise to leave enough breathing room for debate, networking and knowledge sharing!Click on the links below… Read more

  • asiCast 180: Profit Ability 2 – TV’s role in performance marketing

    In recent years, especially post-pandemic, there has been a great deal of emphasis placed on performance marketing. In this asiCast our Research Director Richard Marks discusses with Thinkbox’s Director of Research and Planning, Matt Hill, how its Profit Ability 2 study seeks to address some of the misunderstandings that have… Read more

  • asiCast 179: Evaluating radio ad effectiveness

    What are the main challenges facing radio in attracting and retaining audiences and securing the ad revenue it deserves given its enduring appeal? In this asiCast our Research Director Richard Marks interviews Jason Brownlee, CEO of Colourtext, about the involvement he has had over many years in the development of… Read more

  • asiCast 178: Successful podcast strategies

    What are the major trends in podcasting and in audio more generally? Ahead of his session at this year’s asi conference, James Cridland, the Editor of Podnews and its weekly companion podcast, talks to asi’s Research Director Richard Marks about how he got started with the daily email global briefing… Read more

  • asiCast 177: Lantern – UK broadcasters team up to measure outcomes

    Does television get the credit it deserves for the contribution it makes to advertisers’ profitability? Commercial broadcasters in the UK have come together to collaborate in an initiative which will demonstrate the positive relationship between TV viewers and advertising outcomes. In this asiCast, Sameer Modha, Measurement Innovation Lead at ITV,… Read more