Latest industry news & comment
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2026 asi International Conferences: agendas and bookings released
We have had very many excellent and highly-relevant papers submitted for this year’s agendas, and finalising the programmes has been challenging. But we are excited to release these now, together with the information and links for booking your place in Venice, Italy, on 4th-6th November. Click on the conference links… Read more
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Inaugural Award winner announced
The 2026 asi New Perspectives Award Sponsored by We are delighted to announce that the winner of the 2026 asi New Perspectives Award is Magdalena Paczocha of Ipsos UK. Introduced by asi at the International Conferences in Copenhagen last November and launched in March of this year, this Award aims… Read more
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asiCast 198: From design to deployment – an agency response to Barb Ads Hub
Barb Ads Hub was launched in January of this year as a platform combining both pre-campaign planning and post-campaign reporting under Barb’s joint-industry C-Flight methodology. In this asiCast our Executive Director John McCarthy interviews Barb’s Director of Partnerships and Communications, Luca Vannini, and Tom Stimpfig, Head of Video at PHD/Omnicom,… Read more
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asiCast 197: Signals worth trusting – media planning and the struggle for data integrity
A group of agency professionals in the UK recently launched a collaborative organisation they called The Media Planning Group (MPG) to address what they regarded as a troubling decline in the craft of media planning. They were concerned about the use of confused and inconsistent terminology when, for example, strategy… Read more
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asiCast 196: Broadcasters and streaming platforms – an uneasy partnership?
With many broadcasters looking to make their content widely available across many platforms, how are they monetising their programmes and ensuring the true value of their inventory is assured when this hyper-distribution strategy is adopted? In this asiCast, John McCarthy discusses with Guy Bisson, Director and co-founder of Ampere Analysis,… Read more
Who we are
Advertising Seminars International (asi) has established a global reputation for producing highly-regarded, independent conferences with agendas that reflect the most significant issues confronting the media, advertising and marketing community.
When planning for each conference gets underway, we collaborate with our delegates, inviting them to let us know what would be most valuable to address for their market whether in Europe or around the world. In this way, we ensure our conferences remain up to date, relevant and informative, covering the current issues and topics of most importance to our community of interest.