Latest industry news & comment
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asiCast 193: Unexpected friends? – YouTube, TikTok and broadcasters
YouTube turned 20 years old this year and TikTok turns 10 years only in 2026. In the years since their arrival many broadcasters and TV networks felt they represent a threat, seizing audiences from long-form to short-from content and fostering a reduction in consumer attention. So how do the many… Read more
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asiCast 192: Measuring YouTube – towards a media measurement loop?
In July of this year, Barb Audiences started to include TV set viewing to certain YouTube channels in its service. In his first asiCast John McCarthy, the latest recruit to the asi team, interviews Barb’s Chief Executive Justin Sampson and Chief Operations Officer Caroline Baxter to find out what has… Read more
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2025 asi International Conferences: full agendas released
We are excited to release the agendas to this year’s conferences to be held in Copenhagen, Denmark, for the first time. The conference will be held on 5th-7th November at the Radisson Blu Scandinavia Hotel, where we have arranged a discounted rate for accommodation for those attending, subject to availability. Please… Read more
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Booking OPEN for the 2025 asi International Conferences in Copenhagen, Denmark
We are excited to be hosting the 2025 asi International Radio & Audio and Television & Video Conferences in Copenhagen, Denmark, for the first time. Now in its 34th year, the conference will be held on 5th-7th November at the Radisson Blu Scandinavia Hotel, where we have arranged a discounted rate… Read more
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asiCast 191: MRC – perception and reality
We interviewed the Media Rating Council’s CEO George Ivie for the first time some three years ago and, in this interview, our Research Director, Richard Marks, asks him to help resolve some misunderstandings about the Council’s role that seem to have arisen over this period. Of the two main functions… Read more
Who we are
Advertising Seminars International (asi) has established a global reputation for producing highly-regarded, independent conferences with agendas that reflect the most significant issues confronting the media, advertising and marketing community.
When planning for each conference gets underway, we collaborate with our delegates, inviting them to let us know what would be most valuable to address for their market whether in Europe or around the world. In this way, we ensure our conferences remain up to date, relevant and informative, covering the current issues and topics of most importance to our community of interest.