Latest industry news & comment

  • asiCast 4 – Bob Hoffman

    Having taken to the stage at the recent Advertising Week event in New York, Bob Hoffman (the AdContrarian) shares some of his thoughts on the state of the advertising business with Brian Jacobs in this latest asiCast. He considers the industry to be in a very confused state, seemingly unsure… Read more

  • asiCast 3 Live from Abbey Road – Interview with Mark Barber

    Just the other day, Mark Barber of the Radio Centre launched the ‘Strike a Chord’ research, which sets out to help advertisers consider more actively music as a brand communication tool. The wider significance of the research is to establish in the industry’s mind the importance of the audio market.… Read more

  • comScore to Buy Rentrak for $732m

    Digital analytics specialist comScore is to buy film and TV measurement firm Rentrak in an all stock deal valued at around $732m. This acquisition, which will create a new giant in cross-platform measurement, is expected to close in early 2016. In a statement, the firms said that by combining their… Read more

  • Second-Screen Behavior Now a ‘Way of Life’ for Consumers, GfK Reports

    GfK’s new study, “How People Use Media: Primetime TV 2015,” released in September, found that 70% of consumers who view streaming TV during primetime simultaneously engage in other activities. The percentage of multitasking viewers is similar across all segments of TV watching, including live TV (69%), DVR (70%) and online streaming… Read more

  • comScore, Rentrak To Merge, Take On Nielsen

    Making a major move for new digital and traditional media measurement services — as well as amping up competition with Nielsen — comScore is buying Rentrak.  The deal is valued by some at about $732 million, based on today’s closing stock market share price. Rentrak — which focuses mostly traditional… Read more